Creative packs across 64 ad sets: 1,238 purchases on $42.5k
Commentary byROASArchiveOur analysis, not theirs@SamPiliero reports 1,238 purchases on $42.5k of Meta spend, roughly $34 per purchase, from a setup that put creative packs into 64 ad sets.
It is a campaign result with no control, so it shows the setup can work, not that it beat another one.
- Purchases: 1,238. A solid number of conversions, enough to make the CPA figure fairly stable.
- Spend: $42.5k across the campaign.
- CPA: about $34, as given in the headline. Whether that is profitable depends on order value, which is not shared.
The change
Before
No earlier setup or comparison figure is shared.
After
Ads were grouped into creative packs and run across 64 ad sets on Meta, for an ecommerce account.
Our reading: why it likely worked
Our interpretation, not the advertiser's claim.
- Grouping ads into packs lets each ad set test a full set of ideas, so Meta can find a winner inside every pack.
- 64 ad sets give many separate shots at finding pockets of cheap purchases.
- A wide structure like this needs a lot of creative, so the volume of ads may matter as much as the structure.
Caveats: Self-reported campaign result on one ecommerce account, with no control. The time period, what was in each pack, order value and attribution window are not shared, and income results like this vary and are not typical.
How to run this in your account
- Hypothesis
- If we group new ads into packs and give each pack its own ad set inside the main prospecting campaign, then we will find more winning ads at a steady CPA because strong packs earn spend next to proven winners.
- Primary metric
- CPA
- Guardrails
- Spend per ad set
- Share of ads that get spend
- ROAS
- Who should try it
- Ecommerce brands with a high creative output and enough budget to feed many ad sets. It probably won't work on small budgets, where 64 ad sets would each get too little spend to learn.
Questions
What is a creative pack in Meta ads?
A creative pack is a group of ads launched together, often in one ad set.
In this case packs ran across 64 ad sets and drove 1,238 purchases.
How many ad sets should a Meta campaign have?
There is no single answer. This account used 64 ad sets on $42.5k, which only works with enough budget and creative to feed them all.