CBO prospecting at $350 a day: 46 sales in 7 days
Commentary byROASArchiveOur analysis, not theirs@SamPiliero shared a post from an ecommerce brand owner in their Skool community: a Meta prospecting campaign using campaign budget optimization (CBO) made 46 sales in 7 days on $350 a day, running above breakeven for the first time.
It is a one-week campaign snapshot with no control.
- Sales: 46 in 7 days. A modest but usable number of conversions for one week.
- Budget: $350 a day, set at the campaign level.
- Breakeven: the campaign is described as above breakeven, but the breakeven point, CPA and order value are not shared.
The change
Before
The owner says earlier ads had never run above breakeven. No earlier setup, CPA or ROAS figures are shared.
After
A CBO prospecting campaign ran at $350 a day for an ecommerce account, aimed at new customers.
Our reading: why it likely worked
Our interpretation, not the advertiser's claim.
- With CBO, Meta moves budget to the ad sets getting the cheapest sales, which can help a mid-sized budget go further.
- A prospecting campaign that clears breakeven on its own lets the brand grow without relying on retargeting.
- One week is short, so early luck or a promotion could be part of the result.
Caveats: Self-reported 7-day snapshot from one ecommerce brand owner, shared by @SamPiliero in a post that also promotes their paid community, with no control. The owner says they're not sure it will continue. The structure inside the campaign, CPA, order value, margin and attribution window are not shared, and income results like this vary and are not typical.
How to run this in your account
- Hypothesis
- If we run prospecting in one CBO campaign at a fixed daily budget, then we will get new-customer sales above breakeven because Meta shifts spend toward the best-performing ad sets.
- Primary metric
- CPA vs breakeven CPA
- Guardrails
- Spend split across ad sets
- New-customer share
- ROAS
- Who should try it
- Ecommerce brands that know their breakeven CPA and can spend a few hundred dollars a day. It probably won't work if one ad set swallows all the budget and others never get tested.
Questions
Is CBO good for prospecting on Meta?
It can be. This brand owner's CBO prospecting campaign made 46 sales in 7 days at $350 a day and ran above breakeven, though no comparison setup was shared.
How long should I run a new Meta campaign before judging it?
This result covers 7 days. A week gives a first read, but give it longer before making big budget moves.