Obvi's GLP-1 angle across 123 ads: ROAS 1.06, CPA $58.96
Commentary byROASArchiveOur analysis, not theirs@AshvinMelwani shared that Obvi ran a GLP-1 angle across 123 Meta ads, at a ROAS of 1.06 and a $58.96 CPA.
A ROAS of 1.06 means the ads brought back about what they cost in tracked revenue.
It is one supplement brand's campaign result, with no control.
- ROAS: 1.06. Tracked revenue roughly matched ad spend, which is thin once product costs are counted.
- CPA: $58.96 across the 123 ads.
- Ad count: 123. A big creative test for one angle, which gives the result more weight than a single ad.
- Not shared: spend, purchases, repeat-purchase value or how this compares with other angles.
The change
Before
Not shared. The post does not give results from Obvi's other angles to compare against.
After
Obvi ran 123 GLP-1-adjacent Meta ads for its supplements: ads that mention GLP-1, Ozempic, semaglutide or injections.
Our reading: why it likely came out this way
Our interpretation, not the advertiser's claim.
- GLP-1 is a topic many people already search and talk about, so it gives ads a ready-made reason to stop and look.
- A ROAS near 1 can still make sense for a brand that earns its profit on repeat orders, but the post we have doesn't say that.
- Spreading one angle over 123 ads tests the angle itself, not just one lucky creative.
Caveats: This is a campaign result from one supplement brand, with no control or comparison angle. The 123 ads were pulled together by keyword with an AI tool, not set up as a planned angle test. Spend and purchases are redacted in the screenshot, and a 1.06 ROAS may or may not be profitable for Obvi.
How to run this in your account
- Hypothesis
- If we build many ads around a topical angle such as GLP-1, then we can find buyers at a workable CPA because the topic is already on people's minds.
- Primary metric
- CPA
- Guardrails
- ROAS
- Repeat purchase rate
- Ad policy flags
- Who should try it
- Health and supplement brands with a product that fits the topic honestly. It won't fit if the link is a stretch, and health claims face strict ad rules.
Questions
Do GLP-1 angles work for supplement ads?
Obvi ran 123 ads on a GLP-1 angle at a ROAS of 1.06 and a $58.96 CPA.
That roughly breaks even on ad spend, so it depends on margins and repeat orders.
How many ads should I make to test one angle?
Obvi used 123 ads for this one angle.
That many versions tests the angle, not a single creative, though most brands test with far fewer.