A static-only Meta campaign: $32.98 cost per purchase on $253k
Commentary byROASArchiveOur analysis, not theirs@runtraffic reports a cost per purchase of $32.98 on $253k of spend over 14 days from an ecommerce Meta campaign that ran only static image ads.
It is a campaign result with no control, so it shows static ads can carry big spend, not that they beat video.
- Cost per purchase: $32.98. Good or bad depends on the product's price and margin, which are not shared.
- Spend: $253k over 14 days (Jun 26 to Jul 9, 2026). Reaching that spend at this cost per purchase is the notable part.
- No video comparison: we can't say statics beat video here, only that they worked.
The change
Before
Any earlier format mix or results are not shared.
After
The campaign ran static image ads only, with no video. The post says it ran at about $18K a day on statics over the last 14 days.
Our reading: why it likely worked
Our interpretation, not the advertiser's claim.
- Static ads are cheap and fast to make, so a team can test many offers and angles and keep feeding winners.
- A clear image with the offer upfront can sell as well as video when the product is easy to understand at a glance.
- The creative message likely mattered more than the format.
Caveats: Self-reported campaign result on one ecommerce account, with no control. The $253k is amount spent over Jun 26 to Jul 9, 2026, shown in a cropped Ads Manager screenshot with the brand unnamed. Purchase counts, revenue and attribution window are not shared.
How to run this in your account
- Hypothesis
- If we run a campaign with static image ads only, then cost per purchase will hold as we scale because statics let us test more angles faster.
- Primary metric
- CPA
- Guardrails
- CTR
- Frequency
- ROAS
- Who should try it
- Ecommerce brands with simple products and clear offers. It may fall short for products that need a demo to make sense.
Questions
Can static ads scale on Meta?
In this account, a static-only campaign spent $253k in 14 days at $32.98 per purchase. So statics can carry large budgets.
Are static ads better than video on Meta?
This result doesn't test that, since only statics ran.
Run both side by side on your own offer to find out.